The Problem

Wine is intimidating.
Beer is overwhelming.
Both quietly drain revenue.

• 70%+ of customers feel overwhelmed by wine and craft beer shelves
• They default to the same “safe” bottle or familiar six-pack — or walk away
• Craft beer variety changes faster than staff can keep up
• High staff turnover means inconsistent, low-confidence recommendations
• Missed upsells. Lost loyalty. Flat basket sizes.

“People don’t hate wine or beer. They hate feeling stupid buying either.”