What Retail Actually Needs
Retail doesn’t need more bottles or cans.
It needs better decisions.
Customers
Want confidence choosing wine or beer — not confusion in front of a wall of options.
Staff
Need fast, simple guidance for wine and beer without memorizing thousands of SKUs.
Managers
Need consistent recommendations across shifts, departments, and locations.
Brands
Need upsell pathways for both wine and beer that feel natural, not forced.
